BIG BOOTIES STREETBALL
In 2011 some ballers from the Milan area had the intuition of giving life to a summer tournament with the characteristics of a real event, which included all the artistic, musical and image influences that constituted their background and their story.
Something that had not yet been seen in Italy, something strongly inspired by the imagery of US playgrounds and street culture more generally, and which aspired to be the best summer window in which players, professional and otherwise, could express themselves, far away from the logic of arenas and organized basketball.
Fast forward to the present day: in 2025 Big Booties Streetball will celebrate its first 15 years of activity.
The event is now a solid reality that attracts thousands of enthusiasts every year and gives its followers five days that are difficult to forget. But not only that: thanks to an always recognizable communication and the collaborations carried out at a merchandise level, Big Booties Streetball is gradually shaping up more and more as a brand sought after and loved by local and non-local audiences.
“STAY FAR FROM TIMID
ONLY MAKE MOVES WHEN YOUR HEART'S IN IT
AND LIVE BY THE PHRASE
SKY IS THE LIMIT"